Kolkata, April 13, 2026: Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy of over eighty-five years, is the largest jewellery retail player in Eastern India by showroom count, with more than 200 outlets across India. The brand has announced the launch of its new “Bangle Utsav”, along with special offers to mark the auspicious occasions of Poila Boishak and Akshaya Tritiya.
West Bengal and India celebrate these festivals with great devotion. These are traditionally considered highly auspicious times to purchase gold and invest in other precious metals, symbolising good luck and prosperity. As Senco celebrates 85+ glorious years of craftsmanship, it acknowledges the karigars behind every filigree, nakshi engraving, and diamond setting—true artists whose patience and passion breathe life into every Senco Gold & Diamonds creation.
Senco’s Bangle Utsav celebrates the spirit of modern Indian youth—expressed through their hands: unapologetically alive, constantly in motion, and deeply expressive.
The campaign unfolds through two parallel narratives, told entirely through the language of hands. One follows a young woman whose hands overthink, explore, protest, and lead. The other captures a driven young man whose hands silence alarms, steer ambitions, and quietly mark the close of a hard-earned day.
Here, the hands emerge as the true protagonists, embodying both the chaos and conviction of this generation. At its core lies a unifying truth: “meri zindagi mere haathon mein” (my life is in my hands). Bangle Utsav truly gives these hands the spotlight they deserve.
Commenting on the launch of Bangle Utsav this year, Ms Joita Sen (Director & Head of Marketing & Design at Senco Gold & Diamonds) said, “We are proud to present an expansive collection of over 10,000 bangle designs, including a special festive launch of 500 new designs this season. Through this collection, we aim to celebrate empowerment—while destiny may not always be in our control, we can choose how we express ourselves. Our smart, modern, and sleek bangles are designed to adorn every hand with confidence and individuality, every single day.”
“In this year’s Bangle Utsav, we are proud to introduce an extensive collection of designs comprising bangles, bracelets, charms, chur, bala, pola, and shakha—crafted in gold, diamond, and platinum,” said Mr Suvankar Sen, MD & CEO of Senco Gold & Diamonds. “With a starting price point of just ₹30,000, the collection has been thoughtfully designed to cater to every budget and aesthetic, seamlessly blending heritage with contemporary elegance. At Senco Gold & Diamonds, we remain committed to honouring the richness of traditional craftsmanship while redefining modern luxury—because every piece we create is not merely jewellery but a legacy in the making.
Senco Gold & Diamonds is offering exciting discounts for its valued customers across all showrooms from 5th April 2026 to 19th April 2026 on Poila Boishak and Akshaya Tritiya.
This year’s special offers include the following:
- Up to ₹10,000 OFF per 10 grams on gold jewellery buy
- 0% deduction on old gold exchange
- Up to 75% OFF on making charges for diamond jewellery
- Up to 20% OFF on diamond value
- Up to 15% OFF on making charges for platinum jewellery
Our collection this year begins with making charges at a minimum of 6%.
Customers can also enjoy exciting rewards:
- Get a ₹100 coupon on every purchase of gold jewellery worth ₹20,000 (before tax)
- Get a ₹150 coupon on every purchase of diamond jewellery worth ₹20,000 (before tax)
Additionally, for every minimum purchase transaction of ₹50,000 made between 5th April and 19th April 2026 using SBI credit cards, customers can avail an extra discount of up to ₹7,500 per card.
About Senco Gold Ltd:
Senco Gold & Diamonds (Senco) is a leading pan-India jewellery retailer with a rich legacy of over 85 years and the largest in Eastern India by number of showrooms. The brand has been ranked the 2nd Most Trusted Jewellery Brand for four consecutive years by Trust Research Advisory and was also recognised among the Most Desired Jewellery Brands by TRA in 2023, ahead of many of its peers. Additionally, Senco has been featured in the Global Top 100 Luxury Brands list by Deloitte in its February 2024 report. ICRA has upgraded the company’s credit rating to [ICRA]A2+ with a “stable” outlook for short-term borrowings and [ICRA]A for long-term borrowings. Senco is also certified as a Great Place to Work.
For the financial year 2024–25, the company reported a net profit of ₹165.37 crore and revenue of ₹6,258 crore. Demonstrating strong growth momentum, Senco has already surpassed ₹8,000 crore in revenue this fiscal year, reflecting an approximate 30% increase over the previous year.
Senco offers an extensive range of jewellery, including gold, diamonds, silver, and platinum, as well as precious and semiprecious stones. Its vast catalogue features over 156,000 designs of gold jewellery and more than 86,000 designs of diamond jewellery, showcasing a diverse portfolio of handcrafted pieces. Senco’s designers develop most designs in-house, collaborating closely with skilled local karigars in Kolkata and across India. The company’s brand portfolio includes Everlite, which focuses on lightweight jewellery; Gossip, its silver and costume jewellery line; and AHAM, which caters to men. It also offers premium wedding collections such as Vivaha and Rajwada, designed to celebrate timeless elegance and grandeur.
