Kolkata, 15 August 2025: ParaSafe, a subsidiary of Paracoat, marked its debut in Eastern India with the launch of its innovative Road Safety Experience Zone in Kolkata this Independence Day. The company’s strategic entry into the Eastern market aims to enhance road safety with innovative, BIS-certified products that address key safety challenges faced by daily commuters, children, and professional riders. As a leader in road safety, ParaSafe is committed to improving road safety standards in Kolkata and instilling public confidence in safer mobility. As part of its Eastern India expansion, ParaSafe has launched a comprehensive road safety campaign, actively engaging with local communities, resident welfare associations (RWAs), schools, mobility partners, and regional ambassadors to spearhead the road safety movement. With the belief that safety is not a privilege, but a right, these customers will be invited to exclusive pre-launch demos, safety workshops, and experience zones in the city. Commenting on the launch, Rajesh Poddar, CEO at ParaSafe, Said, “This market expansion is not just a milestone for us; it underscores ParaSafe’s commitment to road safety and bringing a revolution. “ As Kolkata emerges as a key hub in Parasafe’s nationwide journey, the goal is to turn the vision of mobility safety into reality, as freedom involves not just movement, but moving without fear.
About ParaSafe
ParaSafe, a subsidiary of Paracoat, has been established with a strong dedication to transforming the landscape of mobility by prioritising safety across all modes of travel. As a responsible company, ParaSafe focuses on developing innovative, accessible, and advanced safety solutions for manufacturers and the general public. ParaSafe endeavours to reduce road crash injuries and fatalities by 50% before 2030, in line with the Government of India and the World Health Organisation (WHO) vision. The company plays a crucial role in enhancing road safety by utilising main outreach to road users, including educational institutions and NGOs, to raise awareness and encourage actions for safer roads. The company is focused on developing India’s first platform to offer the most comprehensive, trusted, and advanced safety solutions for mobility, ensuring these solutions are accessible at the right price points. Through its mission to be a pioneer in safety solutions, ParaSafe aims to revolutionise how safety is integrated into transportation systems across the country, ultimately fostering a safer, more secure travel environment.
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