27th September 2024, India
- Rolls-Royce Motor Cars Chennai debuts Cullinan Series II in India: a bold evolution of the world’s pre-eminent super-luxury SUV.
- Cullinan Series II directly responds to changing codes of luxury and client use cases.
- Cullinan is driving significant interest globally as well as locally; it remains the most requested Rolls-Royce within the marque’s product portfolio.
- Black Badge Cullinan Series II also becomes available in India, tailored to those seeking a more visceral interpretation of Rolls-Royce.
From 27th September 2024, Rolls-Royce Motor Cars Cullinan Series II debuts in India.
“The debut of Cullinan Series II in India represents a significant milestone for Rolls-Royce in the Asia Pacific region. Since its original launch in 2018, this remarkable motor car has attracted a younger and more diverse group of clients, and today Cullinan is the most requested Rolls-Royce in the marque’s portfolio. Cullinan Series II integrates new technologies, new materials, meticulously considered design updates and innovative opportunities for self-expression through Bespoke.” Irene Nikkein, Regional Director Asia-Pacific, Rolls-Royce Motor Cars
The original Cullinan, launched in 2018, was the world’s first super-luxury SUV, fulfilling a unique and exacting brief. From a performance and engineering standpoint, it had to have genuine off-road capabilities equal to the most demanding and hostile environments on Earth. At the same time, it had to deliver the marque’s peerless comfort and signature ‘magic carpet ride’, regardless of the terrain. It had to be nothing less than the definitive super-luxury SUV —rugged yet refined, unstoppable yet serene: effortless, everywhere. Its success exceeded Rolls-Royce’s most ambitious expectations around the world, and today Cullinan is the most requested Rolls-Royce in the marque’s portfolio.
Given the motor car’s extraordinary success, and incredibly positive reception from clients in every region of the world, shaping a new expression of the ‘Rolls-Royce of SUVs’ was undertaken with meticulous care. The marque’s designers, engineers and craftspeople drew on half a decade of detailed client feedback, the brand’s intelligence gathering — including our Private Offices around the world — and a raft of new technologies to advance Cullinan. In its new guise, which represents the most extensive Series II development in Rolls-Royce history, it responds to changing codes of luxury and evolving usage patterns while remaining true to the essential qualities that underpin Cullinan’s unprecedented popularity.
Clients can commission Cullinan Series II and Black Badge Cullinan Series II at Rolls-Royce Motor Cars Chennai and Rolls-Royce Motor Cars New Delhi. Pricing for Cullinan Series II in India starts from Rs. 10,50,00,000. Pricing for Black Badge Cullinan Series II starts from Rs. 12,25,00,000. First local client deliveries will commence from Q4 2024.
Rolls-Royce pricing is dependent on client specifications. Each Rolls-Royce is Bespoke.
COMMANDING THE URBAN SPACE
Since the first client deliveries, Cullinan fulfilled its purpose as a supremely accomplished off-road motor car, capable of taking its owner into locations never previously explored in a Rolls-Royce. However, versatility and the effortless everywhere essence of the model also made Cullinan a ‘daily driver’ for many owners; indeed, numerous clients have told Rolls-Royce that no other SUV offers the same effortless performance as Cullinan’s 6.75-litre V12 engine, from what is often a substantial and diverse collection. These were all significant considerations in conceiving Cullinan Series II.
It was noted by the marque’s intelligence specialists that an increasing number of Rolls-Royce clients were concentrated in urban areas – from great world metropolises to fast-growth cities in emerging regions. To that end, Cullinan increasingly serves as a super-luxury product in which clients wish to be seen and project their character – albeit with the capacity to vanish into nature at will. Specialists also observed a shift towards owners driving their motor cars themselves. When Cullinan was first launched, less than 70% were self-driven: today, almost every Cullinan is driven by its owner, with less than 10% of clients retaining the services of a chauffeur. Together with the rejuvenation of the brand and the ever-increasing Bespoke offering, Cullinan contributed to a fall in the average age of Rolls-Royce clients from 56 in 2010 to just 43 today.
An increasingly urban focus, a youthful cadre of clients and a decisive shift towards self-driving inform the surface treatment and detail of Cullinan Series II’s exterior. A key theme is verticality, which echoes illuminated skyscrapers in the megacities where Cullinan is increasingly at home. This is most apparent in the new lamp treatment, where tall daytime running light graphics ensure Cullinan Series II is easily identified, day and night.
Reflecting many clients’ desires for bolder forms of self-expression, innovative decoration and detail have been added throughout the interior of Cullinan Series II. The most substantive change to the motor car’s geometry is the pillar-to-pillar glass-panel fascia in the upper portion of the dashboard – an elegant and versatile design element that stages both digital and physical craftsmanship.
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